Social Marketing: When Will it be Business as Usual?

Lamp Stand found in furniture store

Social Marketing has come a long way since the advent of social media. In addition, forward leaning companies excited for the potential quickly adapted to the “new fangled” ways of engaging the audience. Blogs, micro blogs, podcasting, aggregation have all, to one degree or another, found acceptance in “business as usual.” Sadly, I am still [...]

Make Your Blog with Passion!

Types of Blogs

Make Your Blog with Passion? That’s the secret ingredient! Today’s post is a wee bit philosophical. Specifically, the philosophy of you and your blog. If you haven’t noticed, there’s enough ideas about “how to do this with your blog” and “what to do with your blog” to keep you reading for a month. But no [...]

Social Media Network Management with Sprout Socialwork management

Sprout Social Management Tool

Social media network  management can become quite the devil in the details! How many Twitter accounts do you have? How many Facebook? And Linkedin maybe? Do you regularly post from feeds to your various social media network accounts? Is it getting just a wee bit much to handle? Social media network control can quickly get [...]

Social Marketing: Must it Show a Dollars Based Profit?

http://www.dreamstime.com/-image14268956

Social Marketing I had an interesting conversation with Mack Collier and Gigi Peterkin over at Mack’s site the other day. Mack had posted a topic that got me thinking “Should Marketers Use Social Media Personally Before They Use it Professionally?” It evolved into a discussion orbiting whether or not a company’s c-suite seemed more believable [...]

Social Marketing and the Wreckage of Old Strategies

Social Marketing with Google+ and You (Aff Link) I have just finished reading Chris Brogan‘s Book “Google+ for Business.” If you are running a business, I highly recommend this book to understand how you can leverage Google+ to build lasting relationships with your customer base. Chris makes a smart argument that social marketing is not [...]