Social Marketing: When Will it be Business as Usual?

Lamp Stand found in furniture store

Social Marketing has come a long way since the advent of social media. In addition, forward leaning companies excited for the potential quickly adapted to the “new fangled” ways of engaging the audience. Blogs, micro blogs, podcasting, aggregation have all, to one degree or another, found acceptance in “business as usual.” Sadly, I am still [...]

Make Your Blog with Passion!

Types of Blogs

Make Your Blog with Passion? That’s the secret ingredient! Today’s post is a wee bit philosophical. Specifically, the philosophy of you and your blog. If you haven’t noticed, there’s enough ideas about “how to do this with your blog” and “what to do with your blog” to keep you reading for a month. But no [...]

Social Media Network Management with Sprout Socialwork management

Sprout Social Management Tool

Social media network  management can become quite the devil in the details! How many Twitter accounts do you have? How many Facebook? And Linkedin maybe? Do you regularly post from feeds to your various social media network accounts? Is it getting just a wee bit much to handle? Social media network control can quickly get [...]

Social Marketing: Must it Show a Dollars Based Profit?

http://www.dreamstime.com/-image14268956

Social Marketing I had an interesting conversation with Mack Collier and Gigi Peterkin over at Mack’s site the other day. Mack had posted a topic that got me thinking “Should Marketers Use Social Media Personally Before They Use it Professionally?” It evolved into a discussion orbiting whether or not a company’s c-suite seemed more believable [...]

Definition of Social Media

Social Media

A Definition of Social Media? A definition of Social Media is a perennial or evergreen topic that reoccurs in people’s quest for online understanding. Here I want to take a tangential look  at what it means to YOU: as a blogger, marketer, or other online personality. Lets take a look at some established online definitions [...]