Single streams of media (essentially the opposite of mashable media). From the Gutenberg press to the Rupert Murdoch publishing empire: Break a story and scoop your competition. Do it better and faster to stay on top. This paradigm is changing quickly.
Fast forward to today and everyone has a camera and a recorder. The average Joe/Jo on the street scoops everyone! Sure its raw and unedited but that doesn’t matter; witness how many times Fox News and CNN air amateur video. Its valuable just the way it is. They know it. But again, this is still a shifting dynamic.
People: you, me, everyone are news makers, media makers. We can do it faster and cheaper and be everywhere at once. Not only that, but we can make identical, different, or derivative media from the same source at the same time together or apart.
We are human minds working in parallel creating differentiated and unique media far beyond the scope of “conventional media.”
Mashable Media, Parallel Minds and…Distributed Processing
In computer science there is a process called parallel and distributed processing. In simplified terms, it means to take a problem and distribute the computation among computers networked together in order to more rapidly arrive at a solution or product.
Mashable media is the product of human minds working in parallel to produce media of all kinds.
Imagine an event: a social media conference covering relationship building in social marketing. From any given session the possible media creations are staggering:
1. Twitter live feeds
2. Audio/Video recordings direct to YouTube from the event
3. Derivative Podcasts
4. Live blogging and later derivative posts and comments
5. Facebook feeds live and post event
6. Twitter live into blogs where blogger broadcasts his/her Twitter stream
7. Flickr photo-posts of conference live and post event
8. Foursquare location, photo, and meet-up posts
And many more…
There are countless other feeds going on and it is all leading to a multitude of immediate and post event products. Mashed-up from all of these sources, a multitude of people will view, interpret and, who knows, maybe make even more and varied media!
Mashable Media: Garbage In, Garbage Out?
I’ve heard people deride “public media creation” as so much garbage. Some social “luminaries” say that the majority of what ends up on the web is simply garbage.
You and I both know there is allot of useless data on the Net. But to uniformly classify everything on the Net as trash because it wasn’t produced in professional journalistic fashion is outrageous.
No one should be permitted to suppress any human thought. The derivative thought and media created on the web from the myriad minds behind events, get-togethers, and shared genius is nothing less than an evolutionary step in the expansion of human endeavor.
Makes me wonder if that “luminary” worked for a conventional media outlet!
Mashable Media and What This All Means to YOU!
In the new world of mashable media you are important! I’ll tell you why.
You are unique and no one can do you like you can.
Every time a person thinks there are enough people creating media, every time a person thinks there are enough people uploading their creations (their thought if you will), and every time some soulless pundit screams “enough already” is when possible genius is squelched out of existence.
Join your mind, your creativity to the flood of human genius that is daily being mashed-up and reproduced for the greater good.
No one owns human thought but we all share a responsibility to enhance the human condition through shared genius. Get out there! Make your own mashed-up media and color our world!