Build it. Better it. Bank it!
Social Marketing has come a long way since the advent of social media. In addition, forward leaning companies excited for the potential quickly adapted to the “new fangled” ways of engaging the audience. Blogs, micro blogs, podcasting, aggregation have all, to one degree or another, found acceptance in “business as usual.” Sadly, I am still [...]
Mashable Media: the Times Are a Changing Single streams of media (essentially the opposite of mashable media). From the Gutenberg press to the Rupert Murdoch publishing empire: Break a story and scoop your competition. Do it better and faster to stay on top. This paradigm is changing quickly. Fast forward to today and everyone has [...]
Social media network management can become quite the devil in the details! How many Twitter accounts do you have? How many Facebook? And Linkedin maybe? Do you regularly post from feeds to your various social media network accounts? Is it getting just a wee bit much to handle? Social media network control can quickly get [...]
Social Marketing I had an interesting conversation with Mack Collier and Gigi Peterkin over at Mack’s site the other day. Mack had posted a topic that got me thinking “Should Marketers Use Social Media Personally Before They Use it Professionally?” It evolved into a discussion orbiting whether or not a company’s c-suite seemed more believable [...]
