Social Media Network Management with Sprout Socialwork management

Sprout Social Management Tool

Social media network  management can become quite the devil in the details! How many Twitter accounts do you have? How many Facebook? And Linkedin maybe? Do you regularly post from feeds to your various social media network accounts? Is it getting just a wee bit much to handle? Social media network control can quickly get [...]

Social Marketing: Must it Show a Dollars Based Profit?

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Social Marketing I had an interesting conversation with Mack Collier and Gigi Peterkin over at Mack’s site the other day. Mack had posted a topic that got me thinking “Should Marketers Use Social Media Personally Before They Use it Professionally?” It evolved into a discussion orbiting whether or not a company’s c-suite seemed more believable [...]

Definition of Social Media

Social Media

A Definition of Social Media? A definition of Social Media is a perennial or evergreen topic that reoccurs in people’s quest for online understanding. Here I want to take a tangential look  at what it means to YOU: as a blogger, marketer, or other online personality. Lets take a look at some established online definitions [...]

Why is Branding Important?

Branding Cycle

Why is branding important? Let me answer that with a question. What are some of the thoughts that occur to people across the world when they see the American flag?       1. Place of individual freedom 2. Land of riches 3. Baseball caps 4. World’s police 5. Fat arrogant people 6. The puritanically [...]